Corporate Profile

Ideal Beauty has been constantly striving to achieve balance in doing business


Ideal Beauty Alliance was founded with the mission of providing quality, value-added, value-for-money personal care goods to enrich the beauty and grooming requirements of customers.

Our vision was to be a worldwide quality marketer and state-of – the-art personal care goods for Malaysian and international markets.

Ideal Beauty Alliance top brands today have marked their existence across South East Asia and are still increasing and spreading our wings.

Our Values

Our values underpin our company culture as to describe the professional conduct when we deal in busines. These values are an integral part of the framework we use to recruit people, develop them, and assess and reward their performance.


Innovation is at the heart of what we do. Our aim is to foster creative thinking that leads to practical solutions to beauty care and business challenges.


Delivering high-quality beauty product is critical to our purpose of improving and extending people’s health and beauty standards. Our focus on quality excellence includes continuously enhancing our standards, technology and training for our people, as well as learning from our mistakes.


We embrace diverse perspectives to develop an inclusive environment where everyone can achieve their full potential.


We focus on taking smart risks while maintaining high ethical standards.


We take a principles-based approach to support constructive discussions and improve decision-making.